<p dir="ltr">Did you know that your wardrobe choices can either destroy or save the planet? Fast fashion is a major polluter, from toxic dyes to synthetic fabrics that shed microplastics – but sustainable fashion can help save your health + the planet! This is what we dive into in this episode of the Darin Olien Show with guest Eric Liedtke, founder of Unless Collective.</p> <p><strong> </strong></p> <p dir="ltr">We explore innovations in plant-based fashion, discuss the shift away from petrochemical-based materials and fast fashion, the potential of natural materials, the critical importance of sustainable material choices and more!</p> <p><strong> </strong></p> <p dir="ltr">Eric Liedtke, founder of Unless Collective, a plant based streetwear designed to leave zero plastic waste. Eric left Adidas after being their Global Brand Manager for 25+ years to create a brand with the end in mind - “Taking care of the earth and creating a sustainable future is in all of our hands. We want to be on the forefront of that change.”</p> <p><strong> </strong></p> <p dir="ltr"><strong>We discuss:</strong></p> <p><strong> </strong></p> <p dir="ltr">(01:43) Sustainability Certifications and Company Focus</p> <p dir="ltr">(08:26) Transitioning Fashion Industry Towards Sustainability</p> <p dir="ltr">(15:26 ) Legacy and Sustainability in Modern Society</p> <p dir="ltr">(21:51) Ocean Advocacy and Fashion Pollution Awareness</p> <p dir="ltr">(27:52) Power of People in Eco-Consciousness</p> <p dir="ltr">(31:45) Power of Social Media Advocacy</p> <p dir="ltr">(43:40) Challenges in Color and Materials</p> <p dir="ltr">(48:30) Material Science</p> <p dir="ltr">(54:39 0) Greenwashing vs Positive Intent in Sustainability</p> <p dir="ltr">(01:09:07) Innovative Sustainable Alternatives</p> <p><strong> </strong></p> <p dir="ltr">Don’t forget…</p> <p><strong> </strong></p> <p dir="ltr">You can order now by heading to <a href="https://darinolien.com/fatal-conveniences-book">https://darinolien.com/fatal-conveniences-book</a> or order now on Amazon.</p> <p><strong> </strong></p> <p dir="ltr"><strong>Thank you to our sponsors:</strong></p> <p>Bite: Go to <a href="http://trybite.com/DARIN20">trybite.com/DARIN20</a> or use code DARIN20 for 20% off your first order.</p> <p>Vivo Barefoot: Get 20% off your first Vivobarefoot order with DARIN20 at <a href="http://www.vivobarefoot.com/">www.vivobarefoot.com</a></p> <p>Branch Basics: Save 15% on your Starter Kit when you use code DARIN at <a href="http://www.branchbasics.com/">www.branchbasics.com</a>.</p> <p>TruNiagen: Go to <a href="http://www.truniagen.com/">www.truniagen.com</a> and use code Darin20 for 20% off</p> <p dir="ltr"> </p> <p dir="ltr"><strong>Find more from Darin:</strong></p> <p dir="ltr">Website: <a href="https://darinolien.com/">https://darinolien.com/</a></p> <p dir="ltr">Instagram: <a href="https://www.instagram.com/Darinolien/">https://www.instagram.com/Darinolien/</a></p> <p dir="ltr">Book: <a href="https://darinolien.com/fatal-conveniences-book/">https://darinolien.com/fatal-conveniences-book/</a></p> <p dir="ltr">Down to Earth: <a href="https://darinolien.com/down-to-earth/">https://darinolien.com/down-to-earth/</a>   </p> <p dir="ltr">Use code OLIEN20 for a <a href="https://darinolien.com/product/viome/">Viome</a> discount</p> <p dir="ltr">Candiani Denim: <a href="https://www.candianidenim.com/">https://www.candianidenim.com/</a></p> <p><strong> </strong></p> <p dir="ltr"><strong>Find more from Eric Liedtke:</strong></p> <p dir="ltr">Website: <a href="https://unlesscollective.com/">https://unlesscollective.com/</a></p> <p dir="ltr">Instagram: <a href="https://www.instagram.com/eric.liedtke/?hl=en">https://www.instagram.com/eric.liedtke/?hl=en</a></p> <p dir="ltr"><a href="https://www.instagram.com/unlesscollective/">https://www.instagram.com/unlesscollective/</a></p> <p> </p>