<p>Through two brilliant tourism campaigns—Nebraska's "Honestly, it's not for everyone" and Oslo's “Is it even a city?”--we discover the surprising power of embracing what others might see as flaws. These campaigns reveal a liberating truth: What some see as drawbacks, others may view as advantages. It's a reminder that we're often at our most appealing when we tell truth.</p> <p>Get in touch: <a href="mailto:[email protected]">[email protected]</a></p> <p>Visit<a href="https://gretchenrubin.com/"> Gretchen's website</a> to learn more about Gretchen's best-selling books, products from The Happiness Project Collection, and the <a href="https://thehappierapp.com/"><em>Happier </em>app</a>. </p> <p>Find the transcript for this episode on the episode details page in the Apple Podcasts app. </p><p>See <a href="https://omnystudio.com/listener">omnystudio.com/listener</a> for privacy information.</p>