<p>For years, we’ve been told that willpower and repetition are the keys to forming habits. But the truth is, <strong>habits don’t stick because of repetition—they stick because of emotion!</strong> </p><p>In this all-time classic episode, Dave brings together two of the world’s top habit experts—BJ Fogg, PhD, and James Clear—to break down the real science of behavior change. BJ, the Stanford researcher behind <em>Tiny Habits</em>, explains why motivation, ability, and the right prompts are the real drivers of habits. Meanwhile, <em>Atomic Habits</em> author James Clear reveals how small decisions compound over time to shape your entire life. </p><p><br></p><p><strong>What You’ll Learn in This Episode:</strong> </p><p>• Why <strong>willpower and repetition don’t work</strong>—and what actually makes habits stick </p><p>• The <strong>tiny changes</strong> that create massive, lasting results </p><p>• How emotions play a bigger role in habit formation than you think </p><p>• The <strong>hidden power of stacking</strong> small habits for exponential growth </p><p>• How to automate your decisions to free up brainpower for bigger goals </p><p><br></p><p>SPONSORS </p><p>-STEMREGEN | Head to <a href="https://www.stemregen.co/dave" rel="noopener noreferrer" target="_blank">https://www.stemregen.co/dave</a> for 20% off your first order. </p><p>-LMNT | Free LMNT Sample Pack with any drink mix purchase by going to <a href="https://drinklmnt.com/DAVE" rel="noopener noreferrer" target="_blank">https://drinklmnt.com/DAVE</a>. </p><p> </p><p><br></p><p><strong>Resources:</strong>  </p><p>• <strong>Dave Asprey’s New Book - <em>Heavily Meditated</em>:</strong> <a href="https://daveasprey.com/heavily-meditated/" rel="noopener noreferrer" target="_blank">https://daveasprey.com/heavily-meditated/</a> </p><p>• <strong>BJ Fogg’s</strong> <strong>Website</strong> –  <a href="https://www.bjfogg.com/" rel="noopener noreferrer" target="_blank">https://www.bjfogg.com/</a> </p><p>•<strong> James Clear’s</strong> <strong>Website<em>:</em> </strong><a href="https://jamesclear.com/" rel="noopener noreferrer" target="_blank">https://jamesclear.com/</a> </p><p>• <strong>2025 Biohacking Conference</strong>: <a href="https://biohackingconference.com/2025" rel="noopener noreferrer" target="_blank">https://biohackingconference.com/2025</a> </p><p>• <strong>Danger Coffee</strong>: <a href="https://dangercoffee.com/" rel="noopener noreferrer" target="_blank">https://dangercoffee.com</a> </p><p>• <strong>Dave Asprey’s Website</strong>: <a href="https://daveasprey.com/" rel="noopener noreferrer" target="_blank">https://daveasprey.com</a> </p><p>• <strong>Dave Asprey’s Linktree</strong>: <a href="https://linktr.ee/daveasprey" rel="noopener noreferrer" target="_blank">https://linktr.ee/daveasprey</a> </p><p>• <strong>Upgrade Collective – Join The Human Upgrade Podcast Live</strong>: <a href="https://www.ourupgradecollective.com/" rel="noopener noreferrer" target="_blank">https://www.ourupgradecollective.com</a> </p><p>• <strong>Own an Upgrade Labs</strong>: <a href="https://ownanupgradelabs.com/" rel="noopener noreferrer" target="_blank">https://ownanupgradelabs.com</a> </p><p>• <strong>Upgrade Labs</strong>: <a href="https://upgradelabs.com/" rel="noopener noreferrer" target="_blank">https://upgradelabs.com</a> </p><p>• <strong>40 Years of Zen – Neurofeedback Training for Advanced Cognitive Enhancement</strong>: <a href="https://40yearsofzen.com/" rel="noopener noreferrer" target="_blank">https://40yearsofzen.com</a> </p><p><br></p><p> <strong>Timestamps:</strong> </p><p>• <strong>00:00</strong> – Intro  </p><p>• <strong>00:39</strong> – Understanding habits </p><p>• <strong>01:10</strong> – Layering habits with James Clear </p><p>• <strong>01:49</strong> – BJ Fogg’s <em>Tiny Habits</em> method </p><p>• <strong>03:03</strong> – The science of habit formation </p><p>• <strong>05:49</strong> – Practical habit-building tips </p><p>• <strong>09:57</strong> – Emotions vs. repetition in habits </p><p>• <strong>18:02</strong> – Ability & context in habits </p><p>• <strong>21:19</strong> – Genes, dopamine & behavior </p><p>• <strong>26:20</strong> – Final thoughts </p><p>See Privacy Policy at <a href="https://art19.com/privacy" rel="noopener noreferrer" target="_blank">https://art19.com/privacy</a> and California Privacy Notice at <a href="https://art19.com/privacy#do-not-sell-my-info" rel="noopener noreferrer" target="_blank">https://art19.com/privacy#do-not-sell-my-info</a>.</p>