<p>#309: Is it possible to maintain visibility and authenticity at the same time?</p><p>In this episode I’m joined by content creator and entrepreneur Jaz Smith to talk about what it actually looks like to build a brand around your real life.</p><p>We get into her evolution from working in real estate to becoming a full-time creator, what shifted when she started treating social media like a business, and how she balances visibility with authenticity in a world that often demands both.</p><p>Jazmyn shares the behind-the-scenes of growing her platform with intention, the pressure of always being “on,” and why some of the most powerful career moves don’t look like work at all.</p><p>This conversation is such a refreshing reminder that growth can be strategic <em>and</em> human.</p><p>We Talk About…</p><ul><li>Her pivot from real estate to full-time content</li><li>The exact moment she started treating TikTok like a job</li><li>How she planned her dream wedding on her own terms</li><li>The parts of her life she <em>doesn’t</em> post</li><li>Navigating friendship changes in your 20s and 30s</li></ul><p><br></p><p>Resources:</p><ul><li>Follow Jaz on Instagram<a href="https://www.instagram.com/justjazzzyidk/" rel="noopener noreferrer" target="_blank"> @justjazzzyidk</a></li><li>Follow Jaz on TikTok<a href="https://www.tiktok.com/@justjazzzyidk?lang=en" rel="noopener noreferrer" target="_blank"> @justjazzzyidk</a></li><li><a href="https://open.spotify.com/show/4qrNim61uKOPjh1PlT4CIg" rel="noopener noreferrer" target="_blank">Listen to Jaz’s podcast Delusional Diaries</a></li><li>Download my free<a href="https://shessolucky.kit.com/bestcase" rel="noopener noreferrer" target="_blank"> Best Case Scenario Journal Template</a></li></ul><p><br></p><p>Sponsors:</p><ul><li>Cotton: Cotton is the fabric of our lives. Learn more at<a href="http://thefabricofourlives.com/" rel="noopener noreferrer" target="_blank"> thefabricofourlives.com</a>.</li><li>Nutrafol: Get stronger, healthier hair with Nutrafol. For a limited time, Nutrafol is offering $10 OFF your first month’s subscription and free shipping when you go to<a href="http://nutrafol.com/" rel="noopener noreferrer" target="_blank"> nutrafol.com</a> and enter promo code BALANCEDLES.</li><li>Cakes: Sticky Cakes are comfortable, seamless, adhesive nipple covers that can be worn with every outfit. Go to<a href="http://cakesbody.com/" rel="noopener noreferrer" target="_blank"> cakesbody.com</a> and use code LUCKY for 20% off your order.</li></ul><p><br></p><p>Keep in touch:</p><ul><li>Follow on IG:<a href="https://www.instagram.com/shessoluckypod" rel="noopener noreferrer" target="_blank"> @shessoluckypod</a><a href="https://www.instagram.com/lesalfred" rel="noopener noreferrer" target="_blank"> @lesalfred</a></li><li>Follow on TikTok<a href="https://www.tiktok.com/@shessoluckypod" rel="noopener noreferrer" target="_blank"> @shessoluckypod</a><a href="https://www.tiktok.com/@lesalfred" rel="noopener noreferrer" target="_blank"> @lesalfred</a></li><li>Visit our website at<a href="http://balancedblackgirl.com/" rel="noopener noreferrer" target="_blank"> balancedblackgirl.com</a></li></ul><p><br></p><p><em>Please note that this episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct or indirect financial interest in products or services referred to in this episode.</em></p><p><br></p><p>Produced by <a href="https://dearmedia.com/" rel="noopener noreferrer" target="_blank">Dear Media</a>.</p><p><br></p><p>See Privacy Policy at <a href="https://art19.com/privacy" rel="noopener noreferrer" target="_blank">https://art19.com/privacy</a> and California Privacy Notice at <a href="https://art19.com/privacy#do-not-sell-my-info" rel="noopener noreferrer" target="_blank">https://art19.com/privacy#do-not-sell-my-info</a>.</p>