<p>#257: Have you ever wondered how to elevate your brand or business? Are you ready to take your vision to new heights? Now is the time to bet on yourself!</p><p>In today’s episode, I’m sitting down with Amira Rasool, Founder and CEO of The Folklore, to discuss how to build a global business from the ground up.</p><p>Together, we discuss the secrets of creating an empowering brand and how to keep your vision big and bold! Amira shares valuable insights on evolving your business and attracting new investors in today's market.</p><p>We Also Talk About…</p><ul><li>Amira’s journey from fashion editor to global business founder and CEO</li><li>Why making waves as a Black entrepreneur matters and how to navigate the challenges</li><li>Start up advice and hacks to supercharge your business growth</li><li>How to source products and collaborate with brands worldwide</li><li>How to attract international shoppers like a pro</li><li>Turning setbacks into comebacks as a business owner</li></ul><p><br></p><p>Resources:</p><ul><li><a href="https://balancedles.substack.com/" rel="noopener noreferrer" target="_blank">Subscribe to my Substack, Balance with Les</a></li><li>Come to<a href="https://citywinery.com/new-york-city/events/balanced-black-girl-live-3t3o1x" rel="noopener noreferrer" target="_blank"> Balanced Black Girl Live</a> on Oct 21st in NYC.</li><li>Follow Amira on Instagram<a href="https://www.instagram.com/amirarasool/" rel="noopener noreferrer" target="_blank"> @amirarasool</a></li><li>Follow the Folklore on Instagram<a href="https://www.instagram.com/thefolklore/" rel="noopener noreferrer" target="_blank"> @thefolklore</a></li><li>Check out<a href="https://shop.thefolklore.com/" rel="noopener noreferrer" target="_blank"> shop.thefolklore.com</a> and upcoming sip-n-shop events near you!</li><li>Read<a href="https://amzn.to/4dn0OYq" rel="noopener noreferrer" target="_blank"> Dopamine Detox : A Short Guide to Remove Distractions and Get Your Brain to Do Hard Things</a> by Thibaut Meurisse</li><li>Listen to episode 255:<a href="https://open.spotify.com/episode/0UyGZaz7zcKr7TW6rS4FE1?si=cM2e8GxdQMudG7jrWUpHLQ&nd=1&dlsi=83fdafdbd8e84a6c" rel="noopener noreferrer" target="_blank"> How to Win at Life: The Mindset Shift You Need to Level Up</a></li></ul><p><br></p><p>Keep in touch with Balanced Black Girl:</p><ul><li>Watch on YouTube<a href="https://www.youtube.com/@BalancedBlackGirl/videos" rel="noopener noreferrer" target="_blank"> @BalancedBlackGirl</a></li><li><a href="https://shop.dearmedia.com/collections/balanced-black-girl" rel="noopener noreferrer" target="_blank">Shop limited-edition Balanced Black Girl merch</a></li><li>Follow on IG:<a href="https://www.instagram.com/balancedles" rel="noopener noreferrer" target="_blank"> @balancedles</a> <a href="https://www.instagram.com/balancedblackgirlpodcast" rel="noopener noreferrer" target="_blank">@balancedblackgirlpodcast</a></li><li>Follow on TikTok<a href="https://www.tiktok.com/@balancedles" rel="noopener noreferrer" target="_blank"> @balancedles</a></li><li>Visit our website at<a href="http://balancedblackgirl.com/" rel="noopener noreferrer" target="_blank"> balancedblackgirl.com</a></li></ul><p><br></p><p>Sponsors:</p><ul><li>Biosil | Get 30% off your first order of Biosil. Visit<a href="http://biosil.beauty/" rel="noopener noreferrer" target="_blank"> biosil.beauty</a> and enter the code BALANCEDLES.</li><li>Goodr | Stylish sunglasses starting at $25 a pair! Go to<a href="http://goodr.com/balancedles" rel="noopener noreferrer" target="_blank"> goodr.com/balancedles</a> and use code BALANCEDLES for free shipping</li><li>Caraway | Their internet famous cookware set comes with a Sauté Pan, Fry Pan, Dutch Oven and Sauce Pan. Plus, lids for all of them, a canvas lid holder and magnetic pan rack for storage! It’s the ultimate kitchen set-up and will save you $150 versus buying the items individually. Visit<a href="http://carawayhome.com/balancedles" rel="noopener noreferrer" target="_blank"> Carawayhome.com/balancedles</a> to take an additional 10% off your next purchase.</li><li>Philadelphia Cream Cheese | Philadelphia makes everything creamier. Visit<a href="http://creamcheese.com/" rel="noopener noreferrer" target="_blank"> creamcheese.com</a> for recipe inspiration and to purchase Philadelphia Cream Cheese so you can start adding it to your recipes at home!</li></ul><p>See Privacy Policy at <a href="https://art19.com/privacy" rel="noopener noreferrer" target="_blank">https://art19.com/privacy</a> and California Privacy Notice at <a href="https://art19.com/privacy#do-not-sell-my-info" rel="noopener noreferrer" target="_blank">https://art19.com/privacy#do-not-sell-my-info</a>.</p>