<p>In this episode, I chat with Morgan Zanotti, former President and Co-Founder of Primal Kitchen, about her incredible journey in the natural products industry. From launching Primal Kitchen to leading it through a $200M acquisition by Kraft Heinz, Morgan shares her insights into scaling a brand, overcoming challenges, and what it really takes to succeed in the competitive world of health and wellness.</p><p>We also dive into her latest project, Waay, a sparkling protein water that’s set to make waves in the market. Whether you're an entrepreneur, product enthusiast, or just curious about the industry, this episode has a wealth of knowledge to offer!</p><p>Key Topics Discussed:</p><p>- The journey from KeVita to Primal Kitchen</p><p>- Overcoming imposter syndrome and trusting your instincts  </p><p>- Scaling a brand on a budget and keeping teams lean  </p><p>- Why certain brands stand out in a crowded market</p><p>- Navigating FDA requirements and using proprietary ingredients </p><p>- What it’s really like when big brands acquire you (and the myths behind it)</p><p>- The logistics of selling your company and what to expect</p><p>- Balancing entrepreneurship with motherhood</p><p>- Formulating new products and what’s next for Morgan</p><p>Sponsored By: </p><ul><li>Be Well By Kelly Protein Powder & Essentials | Get $10 off your order with PODCAST10 at <a href="http://bewellbykelly.com/" rel="noopener noreferrer" target="_blank">bewellbykelly.com</a></li><li>AG1 | Get a FREE 1-year supply of Vitamin D3+K2 AND 5 free AG1 Travel Packs with your first subscription at <a href="http://drinkag1.com/bewell" rel="noopener noreferrer" target="_blank">drinkAG1.com/bewell</a></li><li>Vuori | Get 20% off your first order of Vuori AND free shipping on orders over $75 at <a href="http://vuori.com/kelly" rel="noopener noreferrer" target="_blank">vuori.com/kelly</a></li></ul><br><p>Timestamps: </p><ul><li>00:00:00 - Introduction </li><li>00:01:05 - Graduating to primal kitchen </li><li>00:05:06 - Overcoming imposter syndrome </li><li>00:06:52 - Kevita & Primal Kitchen </li><li>00:08:55 - Consumer experience</li><li>00:11:30 - Trusting your gut</li><li>00:14:12 - Keeping a team and business lean</li><li>00:19:04 - Brands that stand out </li><li>00:21:56 - FDA requirements & propriety ingredients </li><li>00:27:50 - Advice for entrepreneurs </li><li>00:32:52 - Logistics of storing and moving product </li><li>00:34:36 - Keeping with big companies </li><li>00:37:55 - Myths About Being Bought by Big Brands </li><li>00:45:04 - Selling your company </li><li>00:46:06 - What’s next for Morgan </li><li>00:47:48 - Formulating products </li><li>00:50:02 - Achieving your goal</li><li>00:51:33 - Balancing career and motherhood </li><li>00:56:50 - “If you dont schedule it, it wont happen”</li><li>00:58:49 - 2025 manifestations & social media</li></ul><br><p>Check Out Morgan:</p><ul><li><a href="https://www.instagram.com/morganzanotti/?hl=en" rel="noopener noreferrer" target="_blank">Instagram </a></li><li><a href="https://drinkwaay.com/" rel="noopener noreferrer" target="_blank">Drink Waay </a></li></ul><br><p>Check Out Kelly: </p><ul><li><a href="https://www.instagram.com/bewellbykelly/?hl=en" rel="noopener noreferrer" target="_blank">Instagram</a></li><li><a href="https://www.youtube.com/channel/UCPjFtjo841kVXoG9m-ONMxw" rel="noopener noreferrer" target="_blank">YouTube</a></li><li><a href="https://www.facebook.com/bewellbykelly?utm_source=hoobe&utm_medium=social" rel="noopener noreferrer" target="_blank">Facebook</a></li></ul><br><p>Mentioned in this episode:</p><p>Be Well By Kelly Protein Powder & Essentials | Get $10 off your order with PODCAST10 at <a href="https://bewellbykelly.com/" target="_blank">bewellbykelly.com</a>.</p><p>Vuori | Get 20% off your first order of Vuori AND free shipping on orders over...</p>